So you want more?

Well, you’re down here, past the fold, past the CTAs for the big publications I’m involved in – I suppose that means you’d like to learn more about how I might be useful to you

I can’t tell you about YOU, but I can give you some insight based on some of the people I’ve worked with and the one common challenge they all shared.

None of them have been in the same industry. None of them have had the same audience.

Yet I’ve solved the same problem for each of them and turned their businesses around because of it.

Vikasa Yoga Academy – Kosta Miachin

Vikasa is a Yoga Teaching Academy in Thailand. They were struggled to grow and have an enthusiastic audience through email. They had no problem in person or in video, and had built up their business over the previous 10 years almost entirely by word of mouth.

They brought me in because they had dwindling engagement by email and spam complaints. The only replies they received were to unsubscribe or complain about the emails. There was little to no emotional connection with their audience by email.

After rebuilding their email strategy, we completely turned that around. No more spam. Immediately received unsolicited positive replies with people thanking them for what was shared in the emails. 2x the open/click engagement rates and more than 2x the amount of invoices they got from email.

Kosta Miachin – “No one has ever been able to sound like me [in writing] before.”

FL Real Estate Buyers – Gabe Clements

This is a purpose driven real estate company. They buy houses slated to be auctioned typically because their owners owe too much. Instead of forcing them out, he makes deals with them which put them into a new home so they don’t end up homeless.

He struggled with consistent growth, while believing they should be getting a lot more conversion and response to their emails. The owner was also bogged down with the sales process handling 50 cold calls a day.

In this project I worked on more than just their email strategy, also consulting overall on the language they used through all their marketing assets (and creating congruency between their external marketing assets and their email strategy).

Over the course of just a month, they went from getting little to no response through their marketing and email, doing 50+ cold calls a day and often making no sales, to having a system which brought them interested and hungry prospects – my client ended up only having to take 2-3 warm calls per day, and he had an 80+% close rate.

Gabe Clements – “What you have been able to do is allowed [them to discover] that ‘oh wait, this isn’t what I thought it was, this company actually cares.’ … it’s totally changed the game.”

Financial Planning (NDA)

The above two examples were personality driven while also being purpose driven businesses. I want to show you this quick example of a Financial Planning client of mine. While the owners of this business were purpose driven, they did not have a personality on the front end. All their email came off as stodgy business-y email and they struggled with growth, converting just 0.1% on their offers.

They were offering 1 hour intro planning consults, with the internal goal of upselling people into long term financial planning packages.

I completely changed their strategic approach, building a nurturing path for their leads which made sure they were all on the same page of understanding. We built actual relationship connection (even though the business was not personality driven, there were still people behind it). After this initial campaign, their conversion rate to the same offer shot up to over 1% – a 10x increase and putting them well into a positive ROI.

I’m sharing this one because, while it can be easy to see how a personality driven business can benefit from this, people are people – this is all relationships, connection, and human understanding through communication.

While all of the above examples were very different businesses …

Each of these clients experienced the same principled challenge which, when solved, brought an immediate shift in their audiences attention and interest, which ultimately led to an inevitable growth of customers and fans.

It’s not about the struggle to grow their business or their audience – that was merely a symptom of the problem.

Why it can feel like email just ‘doesn’t work’ even though you are otherwise successful

Each of these people I worked with were excellent incredibly skilled individuals who, when they were able to connect with their prospects and bring them in as customers, made huge impacts on people’s lives. They brought life changing guidance, advice, teaching, services, etc.

So why did they struggle so much when it came to extending that impact beyond themselves into email?

People like my clients, who are purpose driven individuals working hard to see their vision come to life through their business have A Symphony going on in their mind whenever they talk about what they do, whats important and why they do it.

Whenever they try to sell what it is they offer and why they offer it.

The problem is,

When they communicate, especially when they aren’t in person, while they are hearing that Symphony in their own mind, the person reading theirs words is only hearing one instrument, and sometimes even just one note. What they communicated to their prospects may make perfect sense to them and feel like it connects with and communicates everything that matters, while seeming to fall on deaf ears with their prospects.

This is because they (my clients) have accompaniments in their mind which make up the whole Symphony.

That may be detailed understanding and context which doesn’t appear in regular conversation. Often it’s an understanding which filters into the rest of language as subtext and interconnected meaning which they don’t usually directly speak about.

This is made worse if they try to use typical direct marketing strategies and tactics to try to make customers happen for themselves.

The challenge all of these people I help have faced is they come into the world, with their skills, their knowledge, their experience, their gifts, with great products and services, hearing the entire Symphony themselves…

While those watching (their prospects), cannot.

It’s my job to go into your business and hear that Symphony, so I can then build the right path through each correct note, instrument, and accompanying texture to bring your prospects to the full understanding of the entire picture, so buying is the inevitable choice they make.

It’s very hard to do this on your own – when it all sounds right in your head, which piece is missing for the reader?

This flaw in how we communicate is the most common reason I find email strategies completely fall flat over time for entrepreneurs and companies.

They can’t figure out how to take their own understanding and communicate in a way which enraptures their audience (who doesn’t share that understanding) and brings them to the point where buying their product or service is the obvious next best step.

That’s MY job.

To build, or rebuild your email strategy so prospects coming in hear the right things at the right time in the right sequence. We want them to reach the obvious conclusion that doing business with you is their next best choice.

This is R3 for Email: Building Long Term Customers and Raving Fans through an Inevitable Email System.

If you:

• Feel like your email audience just doesn’t quite connect with you
• Are struggling with growth and engagement through email, or even just feel like you should be getting a lot more out of your email efforts
• While you are are actively generating new leads to your email list
• And have a revenue of at least $1m/year

I can help.

I currently only accept 1 Client at a time. My goal is to come in, set you up with this inevitable email system customized to your personality, your business, and your audience, and then show you how to run it efficiently for years to come.

Want to chat? Fill out this contact form and I’ll be touch